Artificial intelligence is a very actual one, among the issues and troubles related to the word of entertainment.
According to a recent Reuters piece of information, Tom Cruise and Keanu Reeves have been the subject of widely viewed unauthorized videos created by AI algorithms. Reeves called the technology scary…
The technology is already used to to correct expression defects or to erase age marks, to slow down speech or alter mouth movements to sync with words when programming is dubbed in various languages. The upcoming ‘Indiana Jones‘ movie features scenes in which 80-year-old star Harrison Ford appears 40 years younger.
But now, taking everything to the extreme, to keep costs down, it could be possible to recreate scenes and new contents using images and videos, even archive footage, without anyone actually being on the set. Actors and writers envision various scenarios in which studios could try to cut costs and boost revenue using generative AI, which can be fed existing material and pump out new content.
Artificial intelligence allowed people with no real actors and far smaller resources than major Hollywood studios to generate the fake movie trailers, feeding debate on the issue that will be on the bargaining table when the SAG-AFTRA actors union begins labor talks with studios on June 7. A search for Wes Anderson on YouTube turns up trailers that the famed director with a distinctive style appears to have made for adaptations of ‘Star Wars‘, ‘Harry Potter‘ and ‘The Lord of the Rings’ featuring Bill Murray, Scarlett Johansson and other stars.
A studio could even take footage from a popular 1980s TV show, and make a new season with AI!
The need for regulation for the new technology, already finished among the issues that agitate the screenwriters, who have been on strike for several weeks, could now carve out a leading role even in the negotiations that the actors will enter into in the coming weeks with the studios for the renewal of the contracts. Some actors have signed off on specific uses of AI. AI already has divided studios and striking film and television writers, who want assurances that the emerging technology will not be used to generate scripts.
SAG-AFTRA wants to ensure its members can control use of their “digital doubles” and ensure studios pay the actual actors appropriately, said Duncan Crabtree – Ireland, the union’s chief negotiator.
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