Sony Entertainment has decided to allow the distribution of ‘The Interview‘, the film at the middle of the (pseudo?)diplomatic issue between North Korea, South Korea and digital pirates beautifully called “Guardians of Peace”. According to the latest news, the film will be screened in the US today, Christmas, at least at the Northwest Washington West End Cinema, and will remain so twice a day, at least until the New Year. The same will happen in Texas, regarding the Alamo Drafthouse Cinema theater chain, but also in the theatres of Loudoun county and Baltimore Eastpoint.
Michael Lynton, CEO of Sony Entertainment, said:
“We never gave up with the release of ‘The Interview’ and we are glad that the film will be in some theatres (…) at the same time we continue our efforts to ensure more platforms and more salt, so that the film reaches the largest audience possible. “
There is also the online distribution, on a autonomous site, on Microsoft Xbox video but also on the Google Play Store and YouTube, rental for $ 5 and 99, buy for 16; Netflix would still be dealing with.
Barack Obama, on behalf of the entire White House has welcomed the decision of Sony as a victory over terrorism, but there are those who suspect that all this brawl was just the clever strategy of a communications expert.
In fact, a kind of cyber war seems really going on, because in North Korea the Internet has suffered a break of nine hours and continues to operate intermittently; statements, claims and silences frantically follow each other.
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Sony Entertainment ha deciso di consentire la distribuzione del film ‘The Interview‘, la pellicola al centro della (pseudo?)questione diplomatica tra Corea del Nord, Corea del Sud e pirati digitali bellamente denominati “Guardiani della Pace”. Stando alle ultime informazioni, il film sarà proiettato negli Stati Uniti oggi, Natale, almeno al West End Cinema di Washington – Northwest, e continuerà ad esserlo due volte al giorno, almeno fino a Capodanno. Altrettanto avverrà in Texas, per quanto riguarda la catena di sale Alamo Drafthouse Cinema, ma anche nelle sale della Loudoun county e Baltimora Eastpoint.
Michael Lynton, CEO of Sony Entertainment, ha dichiarato:
“Non abbiamo mai rinunciato all’uscita di ‘The Interview’ e siamo contenti che il film sarà in alcune sale (…) allo stesso tempo continuiamo i nostri sforzi per assicurarci piú piattaforme e piú sale, in modo che il film raggiunga la piú grande audience possibile”.
È prevista anche la distribuzione on line, su un sito autonomo, su Microsoft Xbox video ma anche sul Play Store di Google e su YouTube, a noleggio per 5 dollari e 99, in vendita per 16; Netflix starebbe ancora trattando.
Barack Obama, a nome dell’intera Casa Bianca ha plaudito la decisione della Sony come vittoria sul terrorismo ma c’è chi sospetta che tutta questa bagarre fosse solo l’abile strategia di un esperto di comunicazione.
In realtà, una sorta di cyber guerra sembra davvero in corso, perché in Corea del Nord la rete internet ha subito un interruzione di nove ore e continua a funzionare in modo discontinuo; si susseguono freneticamente dichiarazioni, rivendicazioni e silenzi.
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Author: Pasquale Curatola
Pasquale Curatola holds degrees in Advertising studies and International Communication, alongside Master's degrees in Marketing & Brand Communication, Film & TV management, and Animated Films management.
He has also trained in acting, participating in several workshops.
As a manager, his 1st professional experience dates back to 1999 (Carat), though he likes to begin by telling of a letter he wrote at the age of 14 to Mediaset, offering his own strategic advice on schedules and programming.
In 2003, he joined Cinecittà Entertainment, a company closely related to Cinecittà Studios and Italian Dreams Factory, where he contributed to the realization of several events and shows broadcast by SKY Italia and other channels, including Sinners, Non aprite quella porta, and Sulle rotte del cinema.
In 2006, he worked on 'Santa Caterina', an animated short created by Mondo TV as a project work, and was involved in organizing I castelli animati as well as in the start-up phase of La città dell'animazione.
That same year, he also launched his activity as a blogger (Pasquale Curatola's Blog) and author, with works spanning from essays and non-fiction to fantasy and comedy-thrillers (attività letteraria).
His career also includes collaborations with news outlets and live shows for private channels, alongside PR experiences for high-profile clients such as AC Milan, Bank of New York, and Orange Business Services.
He is a dedicated blood and organ donor.
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